An American visitor to this site has been in touch wondering why we call pickups utes, and how do you pronounce the word? 4wdNewz enjoys a good readership in the US (thanks, guys), so it's pronounced "yoot" and it's short for "utility" which, when you think about it, is possibly a better description than "pickup." Ute is largely a Down Under term. According to Wikipedia, the term was coined when Ford introduced in 1934 a "coupe utility" for the Australian market. In 1951, Holden released a "utility" model, based on the 48-215 sedan. In South Africa, utes are generally known as "bakkies."