March 12, 2014

We're a nation of utility and SUV buyers

The Motor Trade Association has done some interesting research about our vehicle buying habits. We apparently march to the beat of a different drum compared to the rest of the world. Toyota’s Corolla is tops here and worldwide but that's where the similarities end. We go overboard for utes and SUVs. The MTA notes, "New Zealand buyers showed a strong preference for practical, multi-task type vehicles, while the rest of the world tended more towards smaller and mid-sized four cylinder vehicles." New Zealand’s Top 10 featured two SUVs, four utes and only four standard passenger vehicles. Worldwide, it the top 10 included eight passenger cars, one SUV and one ute – the Ford F150. With the exception of Ford’s F Series, all the models in the world’s best selling list are available in New Zealand.

2013 Rank
New Zealand Top 10
(Source: NZTA)
Type
World Top 10
(Source: Focus2move.com)
Type
1
Toyota Corolla
car
Toyota Corolla
car
2
Toyota Hilux
utility
Ford Focus
car
3
Ford Ranger
utility
Ford F Series
utility
4
Suzuki Swift
car
Hyundai Elantra
car
5
Holden Commodore
car
Toyota Camry
car
6
Toyota RAV4
SUV
Honda CR-V
SUV
7
Nissan Navara
utility
Chevrolet Cruze
car
8
Holden Colorado
utility
Volkswagen Golf
car
9
Toyota Yaris
car
Ford Fiesta
car
10
Holden Captiva
SUV
Volkswagen Polo
car

1 comment:

  1. It's partly because the ute/car/wagon have become so blurred as utes get more and more car-like.

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