April 9, 2012

Dreaming on

The new Land Rover Defender family, due in 2015, could become the marque's biggest-selling model, according to the company's brand manager, John Edwards. UK Autocar magazine says the firm is targeting the success of the Toyota Hilux, which sold 549,000 units worldwide in 2011. So they have some way to go; the Defender sold just under 20,000 units last year, more than 27 times fewer than the ubiquitous Toyota.

3 comments:

  1. I like Landrovers but as your heading says, dream on.

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  2. I thought this was an interesting article - is the Jeep Wrangler the new Defender
    http://www.expeditionportal.com/vehicules/4x4/jeep/1021-why-the-jeep-wrangler-is-the-new-land-rover-defender.html

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    Replies
    1. The article referred to above is well worth reading. I moved from a Defender 90 to a two-door Wrangler Rubicon because I believed it was the "new Defender" – although for slightly different reasons. Two years later I still hold that view, as much as I still like Land Rovers.

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