DC100 bit of a damp squib with enthusiasts

Some of the media rabble listen to John Edwards, Land Rover's global brand manager, after lunch in Auckland.

The stylish DC100 Defender concept has ben greeted with less than boundless glee by Land Rover enthusiasts, says John Edwards, the global brand manager for Land Rover, who was in Auckland today. He outlined some of Land Rover's plans during a media lunch just over the road from the RWC's Party Central. However, Land Rover's message to enthusiasts seems to be: get used to it. 
He also confirmed the item below about the current Defender remaining in production until 2017, but says it could be even longer: "We'll build it as long as there's demand." He expected continued demand would come from "emerging" rather than traditional markets.
He said versions of the new Defender will be rolled out gradually from around 2015 and that it would be some time before a full range was available. He said the DC100's still very much a work in progress; important items like the engine and drivetrain are far from finalised.
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