June 2, 2011

what the Molesworth dogs thought

Toyota's FJ Cruiser Top to Bottom adventure has ended in Bluff with a feed of four dozen oysters brought along by the mayor. The trip, which began at North Cape, covered almost 5000km, mostly on back roads.  
According to Toyota, "the FJ Cruiser survived pretty much unscathed, apart from a healthy caking of mud, a cracked windscreen, one blown tyre, and a bit of dog pee when the farm dogs from Molesworth Station got a bit over-excited as they checked out the inside of the Cruiser."

The company sees the trip as a marketing triumph: "We've had close to 100,000 views on YouTube, nearly 9000 Facebook and Twitter fans, and the website has exceeded nearly 600,000 page views. It has been great to see so many loyal Toyota customers and Kiwi legends following the journey and engaging with us the whole way."

A bunch of earlier FJ Cruiser postings are here.

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